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You will listen to this man's jaunty jingle and you will like it. |
Howdy, Farmhands!
The youtube algorithm is a fickle creature. It prioritizes hate clicks and clickbait to populate it's suggestions, choosing the worst of the worst content to promote while other, calmer content gets filtered to the bottom of it's reccomendations list. But sometimes, only sometimes, it chooses to present something magical to you. Three years ago, I was offered a video on a topic I'm actually interested in; the upcoming retirement of a specific color in the palette of LEGO bricks. What I thought I was about to watch was an angry rant detailing the bare minimum details about a corporate decision that would barely effect me and mine. What I found was a measured, talented voice that made me care as much as he did. What I found was R. R. Slugger.
R. R. Slugger is a man of many talents. While his focus is always on the LEGO bricks he's discussing, it is immediately apparent that he has spent time on other artistic hobbies, as his videos are full of bespoke music tracks, high quality photography, and even extended stop motion animation. His scripts are clear and concise, belying a history with writing (possibly in academic circles?) and anyone who can and will spend time discussing the full legal name and serial number of any given LEGO piece in a set deserves a gold star for doing their research. This is a man who has learned and improved many talents over time, and chooses to use those strengths to improve the quality of his creative output. His videos are at once visually and audibly entertaining, while remaining downright educational for their content. I'm not exaggerating when I say that more hobby content on youtube should take a page from this guy's book.
Almost more important than his quality of video production, though, is his genuine joy when speaking about the subject matter he's chosen. Slugger loves LEGO. Slugger loves talking about LEGO. Slugger loves that he loves LEGO. He has no delusions that he's not a silly little man talking about a children's toy on the internet, but he seems to find genuine joy in his enjoyment. That joy is infectious. Listen to this duo of youtubers, one seeing his channel for the first time, shift from amusement to genuine interest the longer they watch Slugger's video on a singular LEGO Mould from 2002. Neither of them have any skin in the game, but his sincerity and thorough discussion audibly convert them into believers within 10 minutes. Vintage LEGO collectors who keep up with the man can pinpoint moments in time where a video of his discussing a previously less than adored LEGO set leads to an uptick in sales of that set, to the point where his fans joke about collecting other unsung LEGO themes before he gets around to covering them, if only for the sake of their wallet.
But just as Slugger has combined his background in photography and music into producing the best LEGO videos he can, he's also not afraid to branch out from LEGO. Alongside his main channel, which retains it's focus on bricks, he's also started a pair of sister channels, Slugscape and Sluggin' Around. The first takes his existing video formula and applies it to another of his loves, Heroscape, while the second is a catch all for video blogging about topics that don't apply to either of the previous two channels. For a main channel video, he composed a cover of a niche television show intro that never saw an official instrumental or sheet music release, which he then turned into a 10 minute discussion on music theory for his Sluggin' Around channel.
At this point in the blog, I'm sure you're wondering if I'm here simply to gush over this one youtuber who makes LEGO videos. And the answer is yes, but also no. Slugger's work is impressive, and anyone with even a passing fancy for LEGO bricks should give his stuff a shot, but on more broadly, I think Slugger is a shining example of something we're lacking in today's online spaces. This is a man who knows his creative strengths, and has applied them to the act of creation for the sole purpose of sharing something he genuinely loves with the world. Without irony, without exaggeration, and without cynicism, his videos present something he adores, thoroughly explains what he likes about it, and offers his audience a chance to fall in love with it too. His coverage of a product for sale by a corporate entity is never meant to convince you to buy, nor does he choose his topics for their profitability; he simply has an appreciation that he refuses to contain. That, above anything else, is admirable and something we all should aspire to. This blog is simply me putting my money where my mouth is. I love R.R. Slugger's work. I love his music, I love his videos, I love his LEGO builds, and I love his Joy.
At the time of posting, the 3rd Annual "Summer of Slug" event has begun; a two-month-long stretch where Slugger takes a break from his dayjob in education to focus solely on video production. To offset costs, he's opened his Patreon, which funds the event and also offers the perk of access to his behind the scenes discord server, which is poppin' all year round. Even if you are uninterested in monetarily supporting him this year, the Summer of Slug is the best time to start watching his videos, as the nichest of content and oddest of topics get covered during this time. Please check his work out, and tell him Farmer Gadda sent you.
Until Next Time,
Farmer Gadda