The Art of Fucking Up Your Branding

that's not my url anymore

  Howdy, Farmhands.

    I was supposed to be a Vtuber.

    Once upon a time, I would log onto social media with a single goal in mind. I had a Brand, you see. I had an Image. I had this concept lodged into my brain that the only person who would be able to successfully promote the Idea Of Farmer Gadda in a marketable and appealing way would be Me. This was back in the early days of Vtubing, the year 2020, when all the bells and whistles of Japan's Idol Culture were being lifted and repeated wholesale with no critical analysis of whether that mentality was at all healthy for the entertainers trapped in its systems. I was just a lone Farmer with a dream, and a step-by-step plan to make those dreams come true. 

• No Stories about my personal life. (even though I'd been a 'Fleshtuber' for two years, with a ton of personal information shared during those early baking streams)
• No Content outside my limited range of acceptable tones. (Farming Games were only fun for so long, and I was too much of a sonic autist to not immediately desire the hog)
• And no matter how much I believed in something and held it dear, absolutely No Hot Takes.

    This lasted about as long as you're imagining, by which I mean, not terribly long at all. Unlike ACTUAL Idols, I did not have a team of PR specialists and legal contracts to keep me from acting outside the parameters that would ensure only the best and consistent activity of my mind was blasted into the eyeballs of my prospective audience. No matter how strong I thought I was, I was just a man. A weak, fallible, opinionated little man. I was doomed to failure, really.

    From the minute I read the phrase, 'System Matters', I became embroiled in the Discourse of the day with a religious fervor. I had thoughts! I had distastes! I had OPINIONS. So many opinions! I had to start using third party software to contain my opinions, limit posting them to once daily to make sure my ACTUAL branded posts and messages got the air needed to be seen! My existing audience was confused and frightened, wondering where their sweet and loveable cake baking blorbo had gone, replaced by this passionate acolyte of the church of Math Rocks, evangelizing on the merits of Imaginary Elf Games. To anyone just finding me, primarily through said evangelizing, it was nothing more than a funny oddity that the Good-Take-Haver they'd found on Twitter also moonlit as a cartoon farmer-man who played a bit too much Minecraft in his spare time. And once I became privy to that portion of my followers having that opinion of me, I knew I'd fucked up. Farmer Gadda wasn't a brand associated with having a good time with cowbells and plants anymore. It was still that, but with something louder and utterly unrelated, inextricably tied into it's core identity.

    The problem with first impressions is that you only really get them once. Even if I had then and there cut down on TTRPG Poasting, reverted to the squeaky clean marketable image I'd arrived intending to push, the Poastings had been Poasted. I bemoaned this for a minute before something really weird started happening.

    As it turns out, Human beings are messy and multi-faceted. We're not MEANT to have our personalities put into little boxes to be experienced piecemeal. The Sonic Autist in me railing against the constraints of only making Farmy-Cottage Core experiences for my viewers? The passionate flames of Righteousness that burned in my soul whenever someone was wrong on the internet? Those were just as much a part of me as the positive facets I had tried to isolate and exaggerate as part of the Farmer Gadda Caricature. It wasn't for everyone, sure, but it was Me. And people somehow liked Me, warts and all. Even existing followers who didn't care one lick about Dice Math followed along. Some even took to the new style of Poasts with interest of their own, turning my personal journey into unmarketability into a GROUP journey into TTRPG Brainrot. Along the way my audience went from Just Minecraft Enjoyers and Just Cake Lovers to both of those things but also Sonic Fans, and Game Designers, fellow Vtubers and yes, Math Rock Opinion Havers.

    The Art to Fucking Up Your Branding is an ART, not a Science. There isn't a step by step process to replicate doing so smoothly, because the only step is to Be Messy. Be Human. Be everything of yourself at once, screaming your passions and desires into the void and listening to the people who heard you and decided to scream back. 

    I was supposed to be a Vtuber. But I think I'm much happier being an Experience.

Until Next Time,

        Farmer Gadda